Marketing Audit

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First Step in Digital Marketing Success

 
Your digital marketing will be ineffective or misguided without tangible data to guide your decision making. An analysis of your visibility and activity in comparison with key competitors is revealing and enlightening. Here is a brief summary of a comprehensive marketing audit from InteliReach. Contact us to learn more.

Website Visibility VISIBILITY & WEBSITE ATTRACTION
 How are you and your competitors different or the same?
  • What keyword phrases generate appearances in search listings?
  • Who has the advantage and why?
  • What unique features and call to action devices are used to convert visitors into customers?
Website Optimization WEBSITE OPTIMIZATION
 How are you and your competitors different or the same?
  • Who makes it easier for search engines to understand my site and index it correctly?
  • Who is readable on all devices?
  • Who is better connected via links to other authoritative websites?
Business Listings BUSINESS LISTINGS
 Who has the best reach in local directories?

  • How accurate are the listings?
  • Are there duplicate listings, inconsistencies, or no listings in key directories?
Brand Image BRAND IMAGE
 What is the image being presented?

  • Are position statements similar or different?
  • How is each business enhancing or detracting from its brand value?
Social Media SOCIAL MEDIA PARTICIPATION
 Who has the biggest social media audience?

  • What type of content stimulates the most audience participation?
  • Who is being reviewed? Where are reviews posted?
Search AdvertisingSEARCH ADVERTISING
Who is using search advertising?

  • Which platforms are being used?
  • What is the focus of the advertising?
  • How much is being spent on PPC (Pay Per Click)search engine advertising?
  • How long have the campaigns been running?
From the analysis recommendations are made for inclusion in a digital marketing plan.








   
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