Google has created expanded text ads.
- 1 Headline - only 25 characters
- Description - 2 lines of 35 characters each
- 2 Headlines - 30 characters each
- Description - One line of 80 characters
- Display URL - now available to add a description path
HOW TO TRANSITION & TAKE ADVANTAGE OF NEW AD FORMAT
- Write new ads instead of adding on to existing ads.
- Keep in mind that your FIRST HEADLINE IS MORE IMPORTANT than the second.
- Write ads to pitch someone on all devices - mobile, desktop, laptop, tablet.
- Update your ad extensions with new complementary content.
- Test the performance of your old ads versus your new ads before making the complete transition.
- Include your top keywords in your URL path field