Reach Method

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What's the Reach Method ?

Would you dive into a swimming pool if you knew it wasn’t full of water?  Of course not.  However businesses  often plunge into development of a website, participate in social media, create a search engine advertising campaign, crank out newsletters via email, or throw together a video without a well conceived plan. The end result is usually disappointing.

Our work with clients is based on the execution of the Reach Method, a strategic process involving knowledge of where you are, where you want to go, what obstacles are in your way, and how you are going to get there.

1.  Research
  • We assess your use of internet (inbound) marketing vs. your competitors through a comparative analysis of websites, listing rank, identification of internet marketing tactics being used, and public commentary broadcast about you.

2.  Evaluate

  • After gaining an understanding of your current position, we determine the effectiveness of the marketing activities being deployed and identify new, untapped opportunities.
3.  Ask
  • Before making any recommendations, we want to fully understand your business, your aspirations and the resources you have available to accomplish them.  Any course of action we offer would be meaningless without becoming very familiar with your business world.

4.  Chart

  • From the knowledge gained in completing the first three processes, we develop solutions to match your ROI targets for connecting, engaging, and converting prospects into customers or retaining customers.

5.  Help

  • Every business needs to market itself, but no two businesses have the same capability to do that.  Our objective is to assist you by providing a mix of services that you’re most comfortable with regardless of the size or existence of an internal marketing department.

Advice & Counsel

Internal Training

Complete or Partially Outsourced Fulfillment

Outcome Measurement

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