out in a cluttered field of marketing messages for competing products and
services, businesses are resorting to video.
People will look at a video before reading. It stirs emotion. It’s convenient. Memorable stories will be shared.
ten ways using video can help your business.
The first five are primarily marketing initiatives. The second five are for moving products and
VIDEO for MARKETING
Video is the great
antidote to a post that may be rather mundane or uninteresting in written
form. Some things are much easier to
explain in video. You’ll increase the
probability of your posts being shared with others.
– What would you
rather do, click on a link or watch a short video? Looking at a video is one of simplest, easiest, and most pleasurable actions you can ask a reader to take in a video
message. If you want to increase your
conversion rate, try it.
ABOUT – When a visitor comes to your
website to learn about you, an introductory video about your business or
yourself can help establish a sense of competency, integrity, authority, and
trust. If you’re in a consumer oriented
business like a restaurant, hotel, or health facility, conveying what the environment is
like can be invaluable.
VINE – In a six
second video Twitter gives iphone users the ability to enlighten people about
their business in ways that are only limited by your imagination.
TUBE OVERLAY – Insert
a call-to-action overlay for a YouTube video. Include information about
the video, other videos, your channel, or direct the viewer to a
website. You’ll need an Adwords for
video TrueView ad to make this work.
VIDEO for CONTENT
Video brings a product
or service to life.
Rather than claim
that your business offers great products, demonstrate them in action. Your credibility will go way up.
PROGRESS – In
business where the end result is achieved by completion of an extensive
process, this method of storytelling gives prospective customers a new
appreciation for what you do. In
progress videos are great for updating the status of a project as well as building interest in the brand over an extended period of time.
– This is a great use of video for businesses skilled in transformation services – property remodeling, health, weight
management, and auto repair, for example.
– A personal
recommendation is the second most important element in the decision making process for a buyer. Think about
how much more powerful a camera video review can be instead of a written one.
Contact us for help in planning or producing a video.